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Google Search Data: Once per month

TikTok and Instagram Data: Daily ​

- Google Search Data: Once per month
- TikTok and Instagram Data: Daily ​

🇺🇸 USA – Google Search + TikTok + Instagram

🇬🇧 UK – Google Search + TikTok + Instagram

🇩🇪 Germany (DE) – Google Search + TikTok + Instagram

🌍 Worldwide – TikTok + Instagram

- 🇺🇸 USA – Google Search + TikTok + Instagram
- 🇬🇧 UK – Google Search + TikTok + Instagram
- 🇩🇪 Germany (DE) – Google Search + TikTok + Instagram
- 🌍 Worldwide – TikTok + Instagram

 Search Volume refers to the number of search queries of the last tracked month.

 It serves as the basis for all trend calculations.

Very low volume: usually a few thousand monthly searches (category-dependent).

Very high volume: several hundred thousand monthly searches.

- Very low volume: usually a few thousand monthly searches (category-dependent).
- Very high volume: several hundred thousand monthly searches.

What does “3 Month Trend” mean?

The 3-month trend indicates how the latest tracked search volume has changed compared to three months prior. The growth rate is especially emphasized.

What does “6 Month Trend” mean?

The 6-month trend describes how the latest tracked search volume has evolved compared to six months ago.

What does “12 Month Trend” mean?

The 12-month trend shows the change in search volume compared to one year ago, highlighting longer-term developments.

Year-over-Year (YoY) Growth describes the percentage difference between the total search volume of the last 12 months and that of the 12 months before. It indicates how search interest has changed year-over-year.

 All calculations are based on the search volume from the last tracked data month.

Last tracked monthly search volume: 6.400

Search volume change in the past 3 months: +1.800 %

- Last tracked monthly search volume: 6.400
- Search volume change in the past 3 months: +1.800 %

Trend Type – Definitions based on YoY Growth

<img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607154214/58867bac4248ca65776baffd8769/image.png?expires=1783890000&amp;signature=809e8afbabd3433c7c4879fe8e454b9fe2cdcf2b5f08cdaf1df8000a413dba02&amp;req=dSYnEch7mYNeXfMW3Hu4gZ4CK3PNK9%2FapRuSeBQG6%2FzRpWPHG99dNCsu5UGu%0AyA%3D%3D%0A" width="66" alt=""> - EMERGING Criteria: YoY Growth &gt; 100% ​Meaning: Search term has very strong growth – more than twice as many searches as last year. ​

<img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607165772/d7ff28d9cd127ce7cca88f15abf3/image.png?expires=1783890000&amp;signature=b1a0d1589a5f5ef3bac8b4c7c0a64b24c10f76b20245c62d6d4d4422e899cbaf&amp;req=dSYnEch4mIZYW%2FMW3Hu4gU%2F9pR8P%2FbUtqDcJvbWYoGinsyYDrnrDb9iBEJUM%0A7Q%3D%3D%0A" width="72" alt=""> - GROWING Criteria: YoY Growth &gt; 10% but ≤ 100% ​Meaning: There is noticeable, sustained growth that is not explosive. ​

<img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607148517/9ba70fc9b32e0857894905abb60f/image.png?expires=1783890000&amp;signature=b335c8d9614901aea3d3e0a91661e1e4c1ae1a7466859b9b030212aa0eb6ae2e&amp;req=dSYnEch6lYReXvMW3Hu4gYg%2F3Xuk5SaKi%2B3yOwIUabWO6dHzgKAKlh9%2FSU8J%0Arw%3D%3D%0A" width="55" alt=""> - MATURE Criteria: YoY Growth between 0.5% and 10% (inclusive) ​Meaning: Search volume is stable with only slight growth.

<img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607154964/19a2db178c8a39369216ce9bed7b/image.png?expires=1783890000&amp;signature=9a819a3438ce0df3496f2e964f549992fdeac9953957e1dcce8a4a0891938f3a&amp;req=dSYnEch7mYhZXfMW3Hu4gUpEnLtRNfnspDPLyioS5qFWw7HoNe8RxHsX5Djq%0ALA%3D%3D%0A" width="66" alt=""> - DECLINING

Meaning: Search interest is declining or nearly stagnant compared to last year.

1. <img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607154214/58867bac4248ca65776baffd8769/image.png?expires=1783890000&amp;signature=809e8afbabd3433c7c4879fe8e454b9fe2cdcf2b5f08cdaf1df8000a413dba02&amp;req=dSYnEch7mYNeXfMW3Hu4gZ4CK3PNK9%2FapRuSeBQG6%2FzRpWPHG99dNCsu5UGu%0AyA%3D%3D%0A" width="66" alt=""> - EMERGING Criteria: YoY Growth &gt; 100% ​Meaning: Search term has very strong growth – more than twice as many searches as last year. ​
2. <img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607165772/d7ff28d9cd127ce7cca88f15abf3/image.png?expires=1783890000&amp;signature=b1a0d1589a5f5ef3bac8b4c7c0a64b24c10f76b20245c62d6d4d4422e899cbaf&amp;req=dSYnEch4mIZYW%2FMW3Hu4gU%2F9pR8P%2FbUtqDcJvbWYoGinsyYDrnrDb9iBEJUM%0A7Q%3D%3D%0A" width="72" alt=""> - GROWING Criteria: YoY Growth &gt; 10% but ≤ 100% ​Meaning: There is noticeable, sustained growth that is not explosive. ​
3. <img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607148517/9ba70fc9b32e0857894905abb60f/image.png?expires=1783890000&amp;signature=b335c8d9614901aea3d3e0a91661e1e4c1ae1a7466859b9b030212aa0eb6ae2e&amp;req=dSYnEch6lYReXvMW3Hu4gYg%2F3Xuk5SaKi%2B3yOwIUabWO6dHzgKAKlh9%2FSU8J%0Arw%3D%3D%0A" width="55" alt=""> - MATURE Criteria: YoY Growth between 0.5% and 10% (inclusive) ​Meaning: Search volume is stable with only slight growth.
 
4. <img src="https://downloads.intercomcdn.com/i/o/v8thf2gu/1607154964/19a2db178c8a39369216ce9bed7b/image.png?expires=1783890000&amp;signature=9a819a3438ce0df3496f2e964f549992fdeac9953957e1dcce8a4a0891938f3a&amp;req=dSYnEch7mYhZXfMW3Hu4gUpEnLtRNfnspDPLyioS5qFWw7HoNe8RxHsX5Djq%0ALA%3D%3D%0A" width="66" alt=""> - DECLINING
 Criteria: YoY Growth -0.5%
 Meaning: Search interest is declining or nearly stagnant compared to last year.

In this section, we explain what each metric means, how often the data is updated, and how the metrics are calculated.

Google data sources and metrics

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SEARCH METRICS

What does “3 Month Trend” mean?

What does “6 Month Trend” mean?

What does “12 Month Trend” mean?

What does “YoY Growth” mean?

Trend Type – Definitions based on YoY Growth