When are our data updated?
Google Search Data: Once per month
TikTok and Instagram Data: Daily
Which countries do we cover?
🇺🇸 USA – Google Search + TikTok + Instagram
🇬🇧 UK – Google Search + TikTok + Instagram
🇩🇪 Germany (DE) – Google Search + TikTok + Instagram
🌍 Worldwide – TikTok + Instagram
SEARCH METRICS
What does “Volume” mean?
Search Volume refers to the number of search queries of the last tracked month.
It serves as the basis for all trend calculations.
Very low volume: usually a few thousand monthly searches (category-dependent).
Very high volume: several hundred thousand monthly searches.
What does “3 Month Trend” mean?
The 3-month trend indicates how the latest tracked search volume has changed compared to three months prior. The growth rate is especially emphasized.
What does “6 Month Trend” mean?
The 6-month trend describes how the latest tracked search volume has evolved compared to six months ago.
What does “12 Month Trend” mean?
The 12-month trend shows the change in search volume compared to one year ago, highlighting longer-term developments.
What does “YoY Growth” mean?
Year-over-Year (YoY) Growth describes the percentage difference between the total search volume of the last 12 months and that of the 12 months before. It indicates how search interest has changed year-over-year.
📌 Note:
All calculations are based on the search volume from the last tracked data month.
Example:
Last tracked monthly search volume: 6.400
Search volume change in the past 3 months: +1.800 %
Trend Type – Definitions based on YoY Growth
- EMERGING
Criteria: YoY Growth > 100%
Meaning: Search term has very strong growth – more than twice as many searches as last year.
- GROWING
Criteria: YoY Growth > 10% but ≤ 100%
Meaning: There is noticeable, sustained growth that is not explosive.
- MATURE
Criteria: YoY Growth between 0.5% and 10% (inclusive)
Meaning: Search volume is stable with only slight growth.
- DECLININGCriteria: YoY Growth < 0.5%
Meaning: Search interest is declining or nearly stagnant compared to last year.