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Analyze & Compare

Compare search volume & trends across topics and countries, including forecasts & keyword clustering for deeper insights.

Updated over a month ago

Analyse Keywords and Compare Topics

Choose an additional topic and country to compare search interest. This gives a direct overview of trends across different markets.

🔍 Search Volume Over Time

Shows how the search volume for your topic has developed over the past four years, plus a forecast for the next 12 months based on historical Google search data.

If one or more comparison topics were selected previously, they will also be shown.

All data is downloadable at the right top of the page.

🔎 Keyword Analysis

Keyword Analysis reveals what users are specifically searching for on Google, including volume, YoY growth, and trend history.

Keywords are grouped automatically into topic clusters to make analysis easier.

Clusters Overview:

  • Brand – e.g. “Medik8”, “Geek and Gorgeous”

  • Ingredient – e.g. “retinaldehyde”, “retinol”

  • Product Type – e.g. “serum”, “cream”

  • Concern – e.g. wrinkles, acne

  • Question – e.g. “how does retinal work?”

  • Topic – general relevant terms

  • Preposition – e.g. “retinal for”, “retinal against”

  • Comparison – e.g. “retinal vs retinol”

  • Effect – e.g. “brightening”, “smoothing”

  • Attribute – e.g. “vegan”, “cruelty-free”

Note:

All keywords are shown in their original user-entered language.

đŸ”„ Trending Keywords

Keywords gaining strong momentum.

A keyword is considered “trending” if it:

  • Has more than 500 monthly searches

  • Shows YoY growth above 50 %

Use the “TRENDING đŸ”„â€ toggle to filter the list for these high-growth terms.

What does “Monthly search volume” mean?

Monthly Search Volume refers to the number of search queries of the last tracked month.

  • Very low volume: usually a few thousand monthly searches (category-dependent).

  • Very high volume: several hundred thousand monthly searches.

What does “YoY Growth” mean?

Year-over-Year (YoY) Growth describes the percentage difference between the total search volume of the last 12 months and that of the 12 months before. It indicates how search interest has changed year-over-year.

What does “Trend” mean?

Each keyword’s trend over the past 4 years is shown in a small graph.

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