Social Media Search and Filter Options
Choose your platform
Select on the left side whether to analyze Instagram or TikTok via buttons. Only posts from the chosen platform will be analyzed.
Search Function
In the input field, enter the terms you want to search for within post captions – for example, ingredients, product types, or skin concerns.
The search analyzes all available captions on the selected platform and displays posts containing these terms.
This gives you direct insights into real language usage and topic relevance on social media.
Search Execution
After entering a term and selecting optional filters, start the analysis by clicking on “SEARCH.”
All matching posts will then be loaded and displayed – including the selected restrictions.
“Filters” for further refinement
Below the search field, you can apply various filters to narrow down the results:
Account Categories allow you to restrict whether you want to see content from brands, creators, or retailers.
In the Select Accounts section, you can choose specific accounts you want to monitor or compare.
Content Language lets you define the language of the posts to be analyzed – e.g. German, English, or French.
With Content Format, you can specify whether you want to analyze only certain types of posts such as Reels, Posts, or Videos.
The Content Topics filter lets you select overarching themes (e.g. Skincare or Haircare) to focus on content with a clear thematic connection.
Save your Filters
Watch the video on how to save filters:
Quick Access to Account Categories
Quick Access offers a direct entry point into predefined groups of Instagram & TikTok accounts, sorted by theme.
This allows you to start your analysis faster without having to manually search for individual profiles.