Market Insights
The Market Insights section provides a comprehensive overview of the current beauty e-commerce landscape — including product counts, new listings, product launches, category breakdowns, brand distribution, and pricing trends. The goal is to enable a holistic view of market movements, competitive dynamics, and assortment developments.
E-tailers included: Douglas, Notino, DM, Müller, Rossmann, Flaconi, Niche Beauty, Net-A-Porter, Sephora.
General Overview
At the top of the dashboard, the overall market is summarized:
Current Market State
Shows the number of unique products and brands across all analyzed e-tailers, along with changes over the past three months.New Product Launches
Monthly breakdown of new products launched in the past 12 months.
→ Highlights when the market experienced peak innovation activity.
Products Distribution Across E-Tailers
This table shows:
Total number of products and brands per e-tailer
Number of new listings and brands
Growth per retailer (e.g. “+6% at Notino”)
→ Ideal for assortment performance tracking across platforms.
Ingredients, Effects, Attributes, Certifications & Formats
This area highlights which ingredients, effects, claims, certifications, and formats appear most frequently in the analyzed dataset — offering a quick snapshot of current market focus areas (e.g. trending ingredients or common product claims).
Dynamic Text Fields
The summaries here adapt based on the selected filters (e.g. category, e-tailer, or ingredient). The generated text reflects the most relevant trends based on the current filter combination.
Products Distribution, New Listings & New Launches
This section highlights which categories and subcategories dominate the market — such as Facial Care, Body Wash, or Sun Protection.
Each category shows:
Total product count
Growth vs. previous period (e.g. “Facial Care +4%”)
Number of new listings and true launches within the category
Note: Growth data reflects the last 3 months and is based on the number of new products newly listed across all selected e-tailers.
New Listings
New Listings:
Separate view of products that were newly listed on an e-tailer domain (e.g. a new SKU added on Douglas or Flaconi).
→ Particularly useful for retail negotiations or category management.
Note: Data reflects the past 3 months.
New Launches
Products that appear for the first time ever on the market.
→ Highlights actual innovations and first-time developments.
Note: Data reflects the past 3 months.
Analyse Competition
The market overview concludes with a breakdown of leading brand players — tailored to your selected filters.
Metrics shown:
Market share per brand (based on product count %)
Number of SKUs per brand
Pricing Analysis
This section provides a dynamic view of fast-growing brands based on selected filters (e.g. category, e-tailer, price range).
For each brand, the following is shown:
Product Growth
% change in product count over the last 3 months → reveals which brands are scaling fastestProduct Count
Number of currently listed products based on your filter selectionPrice Range
Range of prices with segment classification: LOW, MID, HIGH → useful for positioningRatings Average
Average star rating across all productsReviews Count
Total number of customer reviews collected
⚠️ Note: Insights dynamically adapt based on selected filters.
Analyse all Brands
This section displays all available brands in a compact overview — ideal for data-driven brand benchmarking at a glance.
For each brand, you’ll see:
No. of Products
Total number of listed products (based on filters)Pricing Range
Positioning in price segments: LOW, MID, HIGH → helpful for market segmentationNo. of Reviews
Total review count for all products under that brandAvg. Rating
Average product rating across the brand’s full assortment
⚠️ Note: All values dynamically reflect your selected filters (e.g. category, timeframe, e-tailer).