Product Insights

The Product Insights section provides a comprehensive overview of all available products, depending on selected filters such as category, e-tailer, or certifications.

In the top right corner, you’ll always see:

The Trending Products section displays items that are currently standing out due to particularly high market activity. The selection adjusts dynamically based on the applied filters (e.g., category, e-tailer, time period).

Trending products are automatically identified through a combination of several signals:

→ This combination allows for a data-driven identification of highly relevant products, whether they are newly launched or currently gaining traction.

The Products Overview section provides a complete, filterable list of all products currently included in the dataset – clearly structured and easy to compare.

For each product, the following metrics are displayed:

→ This enables a quick evaluation of product performance, brand perception, and consistency in consumer feedback.

The Industry Benchmark Analysis section offers a condensed view of the most frequently represented product features in the analyzed market – broken down by Effects, Attributes, Concerns, Active Ingredients, Certificates, Price Ranges, and Sizes.
All values reflect the current filtered data scope and adjust automatically. The goal is to uncover macro-level market trends and make informed product decisions.

The table shows the most commonly promoted effects (e.g., moisturizing, natural, soothing) in the listed products. For each effect, the following values are shown:

→ Useful for identifying trending performance claims and positioning priorities within the industry.

📌 Note: You can click on any effect in this dashboard to view the corresponding selection in the product catalog.

This section shows the most frequently used claims across products – such as vegan, paraben free, or cruelty free. The table displays:

→ Particularly useful for understanding regulatory or sustainability trends in the industry.

📌 Note: You can click on any attribute in this dashboard to view the corresponding selection in the product catalog.

This table lists the main skincare needs and issues that products aim to address – such as wrinkle, sensitive skin, skin barrier. For each concern, the following is shown:

→ Enables identification of which skin concerns are currently in focus for innovation and product development.

📌 Note: You can click on any concern in this dashboard to view the corresponding selection in the product catalog.

This table lists the most used active ingredients in the analyzed products – such as Sodium Hyaluronate, Panthenol, or Niacinamide. It shows:

→ Ideal for recognizing evidence-based formulation trends and responding to scientifically validated ingredient preferences.

📌 Note: You can click on any active ingredient in this dashboard to view the corresponding selection in the product catalog or analyze the ingredient directly under Ingredients.

This section provides an overview of products with specific certifications – such as NATRUE, PeTA, or ECOCERT. For each certificate, the following is displayed:

→ These values help track trends around sustainability, ethics, and quality standards.

📌 Note: You can click on any certificate in this dashboard to view the corresponding selection in the product catalog.

This section visualizes the price distribution of all products based on predefined pricing ranges – e.g., €5–10, €25–50, €100–200. Displayed values include:

→ Offers a quick overview of which price segments currently dominate the market.

This overview displays the most popular product sizes – such as 30 ml, 50 ml, or 150 ml. For each size, the following is shown:

→ Useful for assortment planning, positioning, and packaging decisions.