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Product Catalog

Complete product list with filters for new items, launch timing & sorting by rating, popularity, review count & more.

Updated over 7 months ago

Product Catalog

The Product Catalog provides a full overview of all available products, always dynamically adapted to your selected filters. The view updates in real time whenever filters are adjusted, making it easy to analyze, compare, or document product portfolios.

Filter Options

At the top, you can apply various filters to narrow down your product view. A particularly useful option is “Show only new products” – for instance, those launched within a selected timeframe.
→ The timeframe is fully flexible (e.g., April 2025 to July 2025), allowing users to precisely track newly launched items.

Sort By

To better explore and evaluate products, results can be sorted by:

  • Number of reviews

  • Brand

  • Price (ascending or descending)

  • Star rating

Each product entry includes:
Image, name, brand, price range, average rating, and total number of reviews.
Products can also be directly added to the comparison feature.

Product Comparison

With the Product Comparison feature, multiple products can be compared side-by-side directly from the catalog. Following the latest UI update, it is now accessible at the top right corner of both the Market and Product sections.

How It Works

  • Select Products:
    Mark desired products via card view in the catalog using “Add to Comparison”.
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  • Start Comparison:
    Click the “Comparison” button at the top right to launch the feature.

Available Actions

Once inside the comparison area, the following actions are available:

  • 🔎 Compare selected products – View products side-by-side

  • 💾 Save as new comparison – Store the set for later use

  • 📄 Generate product summary – Automatically create a summary of key differences

  • ➕ Add to existing comparison – Extend a saved set

  • 🗂️ View saved comparisons – Access previous comparisons

Product Comparison Results

The feature enables direct, structured comparison of multiple products – ideal for competitive analysis, portfolio decisions, or product development. Users choose their own items and compare key attributes in a clear matrix.

Comparison Categories

For each selected product, the following details are analyzed and shown side by side:

  • Product: Basic info such as name, brand, price, image

  • Packaging Text: Claims and marketing copy from packaging or description

  • Effects: Promoted functions like “moisturizing” or “soothing”

  • Attributes: Labels like “vegan”, “paraben free”, “cruelty free”

  • Concerns: Targeted needs such as “wrinkle”, “dry skin”, “skin barrier”

  • Etailers: Availability across platforms (e.g., Douglas, Flaconi, Amazon)

  • Certificates: Certifications like NATRUE, ECOCERT, PeTA

  • Active Ingredients: Key actives like Sodium Hyaluronate, Panthenol

  • Ingredients: Full INCI list

  • Positive Mentions: What customers praise in reviews

  • Negative Mentions: What customers criticize in reviews

📌 Note:
You can rearrange columns via drag & drop for a custom view.

→ Ideal for deep formulation analysis, USP identification, and direct competitor comparisons.

Additional Features in Product Comparison

Within the comparison view, you can also:

  • Generate Product Summary
    ➝ Auto-create a quick summary of key differences for reporting or sharing.

  • Save Comparison
    ➝ Save your selection and return later without repeating the setup.

  • Add more products
    ➝ Expand your comparison set dynamically.

  • Download
    ➝ Export as an Excel file for offline use or sharing.

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