Product Performance
The Product Performance section highlights the most visible products across leading online retailers such as Rossmann, dm, Müller, and Douglas – based on their organic ranking within each product category.
What Does This Mean?
Similar to the well-known Amazon Bestseller Rank, the ranking displayed here reflects a product’s current relevance and visibility on a specific e-tailer – independent of paid promotions. It is a data-driven ranking informed by dynamic market signals.
The higher a product appears in the ranking, the more likely it is to:
Be in high consumer demand
Match user interest
Show strong performance metrics
→ This methodology enables a realistic, consumer-oriented view of product performance.
What Can Be Analyzed?
For each platform, you’ll see:
Top Ranked Products
A list of the most visible products per e-tailer, based on their current category rank.Category Rank
The precise position of a product within its category and its shift compared to the previous period (e.g., “+3” = 3 ranks up).Trend Curve
A visual line chart showing how the product's ranking has developed over the past 30 days.
Filter & Analysis Options
E-tailer Selection
You can filter by retailer (e.g., Rossmann, Douglas, or dm). Clicking on the logo switches the view accordingly.Time Range
Use the “In the Last 30 Days” drop-down to define a custom time frame for which you want to analyze product performance. Chose between 30 and 90 days.