The Benchmarking feature enables you to systematically compare one product with similar competitor products.
Its purpose is to identify strengths, weaknesses, and unique selling points, helping you make data-driven decisions and refine your product’s market positioning.
Benefits
With Benchmarking you can:
Identify gaps – find areas where your product can be improved
Spot overlaps – highlight similarities and sharpen your product profile
Discover unique features – uncover what sets your product apart
Save time – run automated competitive analyses without manual effort
Make data-based decisions – rely on insights, not assumptions
Step 1 – Select a Product
Choose the product you want to benchmark.
You can find your benchmark product via:
the search bar
category filters
brand filters
Step 2 – Select Similar Products
eyva automatically suggests similar products based on product category, positioning, and characteristics.
You can:
accept these suggestions to include them in your benchmark
decline them if they’re not relevant
Under “Why this product”, you can see which similarities and differences exist between the suggested product and your selected product.
This helps you understand why a specific recommendation was made.
Step 3 – Adjust Your Selection
If you already have competitors or specific products in mind, you can customize your benchmark group:
Select competitors: eyva automatically finds suitable products from those brands
Manually add products: choose individual items directly
Step 4 – Analyze Results
After your selection, eyva compares the chosen products with your benchmark product.
The analysis highlights:
Gaps – missing attributes or features compared to competitors
Overlaps – shared elements among products
Unique – your product’s distinctive features
This gives you a clear overview of what makes your product stand out and where it differs from the competition.