Portfolio Monitoring provides a structured, interactive overview of your entire product portfolio.
It combines product management, performance tracking, and market analysis in one central view — allowing you to make faster, data-driven decisions.
With Portfolio Monitoring, you can:
Manage your entire portfolio – view all brands, products, and variants in a clear hierarchical structure.
Access product details at a glance – including GTINs, prices, images, reviews, ingredients, claims, effects, attributes, and certifications.
Understand market-related insights – such as the number of active products, new launches, average prices, pack sizes, and top performers per product type.
Personalize your view – hide or show columns, sort and filter data (by category, ingredient, or e-tailer), switch between My Portfolio and Market Monitoring, and export data for reports or collaboration.
My Portfolio
The My Portfolio section provides a complete overview of all selected brands, products, and variants.
It combines general product information, performance metrics, and product characteristics in one interactive interface.
The goal is to maintain a clear overview of your portfolio at all times, monitor product developments, and make data-driven optimization decisions.
General Product Information
Brand
Shows the brand to which the product belongs.
Category
Displays the main product category, e.g., Skincare, Body, Hair, or Make-Up.
Subcategory
Indicates the specific application area of the product, such as Body Cleansing, Facial Care, or Hair Treatment.
Product Type
Describes the type of product, e.g., Cream, Serum, Shampoo, Lotion, or Scrub.
Variants
Shows the available packaging sizes or product variants, such as 50 ml, 200 ml, or 500 ml.
E-Tailers
Lists the online retailers where the product is available, such as Douglas, DM, Notino, or Rossmann.
GTINs
Displays the Global Trade Item Numbers (EAN/UPC), used for precise product identification.
Performance Data
Price Min
The lowest observed price across all connected retailers.
Price Max
The highest observed price during the reporting period.
Ratings Avg.
The average rating of the product based on consumer reviews.
Reviews
The total number of reviews collected across all e-tailers.
Positive Mentions
Number of positive mentions in reviews — e.g., compliments about scent, texture, or effectiveness.
Negative Mentions
Number of negative mentions — covering aspects such as price, tolerance, or usability issues.
E-Tailer Ranks (DM, Douglas, Müller, Rossmann)
Shows the product’s ranking on each retailer’s platform, providing insights into visibility and sales performance.
Product Features
INCIs
Lists all declared ingredients according to the INCI nomenclature.
Attributes
Displays product attributes such as “vegan,” “fragrance-free,” “paraben-free,” or “biodegradable.”
Effects
Shows the claimed product effects — for example, “hydrating,” “firming,” “anti-aging,” or “soothing.”
Concerns
Indicates the target consumer needs the product addresses — e.g., “dry skin,” “acne,” or “sensitivity.”
Certificates
Lists certifications or quality seals such as “ECOCERT,” “NATRUE,” “COSMOS,” or “Dermatologically tested.”
Claimed Ingredients
Highlights the ingredients promoted in marketing communications — e.g., Hyaluronic Acid, Retinol, or Vitamin C.
Claims
Lists product claims and marketing messages from packaging or product descriptions — e.g., “reduces wrinkles,” “improves glow,” or “moisturizes deeply.”
Market Monitoring
In addition to core metrics such as product count, growth, and pricing, the Market Monitoring view provides extended market dimensions that allow deeper insights into assortment structure, pricing dynamics, and ingredient trends.
Avg. Price
Shows the average price of all products within a category or subcategory, reflecting the segment’s price positioning.
Price Growth
Measures the percentage change in average price compared to the previous period, indicating whether the segment is trending higher or lower in price.
Top Sizes
Lists the most common pack sizes (e.g., 50 ml, 200 ml, 500 ml) to help understand standard formats and pricing patterns in the market.
Top Attributes
Shows the most frequently occurring product attributes such as “vegan,” “paraben-free,” or “fragrance-free.”
Top Effects
Displays the leading product effects within a category, such as “hydrating,” “anti-aging,” or “soothing.”
Top Concerns
Reveals the key consumer needs targeted in this segment — e.g., “dry skin,” “acne,” or “sensitivity.”
Top Ingredients
Shows the most commonly used ingredients (INCI) within a category, enabling the analysis of dominant formulations.
Top Growing Ingredients
Highlights ingredients with the highest growth rate, signaling emerging formulation trends and market shifts.
New Ingredients
Lists ingredients appearing for the first time in new product listings within the category — an indicator of innovation and new product development.
Top Products
Links directly to the Performance section and displays the top-performing products within the selected category or subcategory.
Filters and Sorting Options
The Portfolio Monitoring module includes a range of filters and sorting tools that allow users to customize their analysis and quickly surface relevant data.
View and Mode Filters
My Portfolio / Market Monitoring – toggle between your own products and full market overview
Categories / Subcategories / Brands – filter data by specific product groups or brands
All Filters – open advanced filtering options across all available fields
Show Only Changes – display only data points that have changed since the last update
Customise – personalize the table by showing or hiding columns
Download – export selected data for reporting or presentation purposes
Sorting Options
On the right side data can be sorted by various metrics to focus on what matters most:
Sort by Number of Reviews
Sort by Rating
Sort by Price Ascending
Sort by Price Descending
Sort by Category