Goal of the Feature
The Categories section provides a structured overview of the current market and shows how products are distributed across categories and subcategories.
The goal is to quickly understand market size, structure, and growth dynamics and to enable targeted analysis.
What can you do here?
With this feature, you can:
analyze the overall market size (products & brands)
understand how products are distributed across categories
identify dominant and growing segments
drill down from categories into subcategories
track market movements on a segment level
Current Market State
At the top, you get an overview of the overall market:
Total Number of Products → total number of active products across all e-tailers
Total Number of Brands → number of unique brands in the market
Growth (last 3 months) → development of product count compared to the last 3 months
Note:
This overview always reflects the entire market across all e-tailers and is independent of the e-tailer filter.
Product Distribution
In this section, you can see how products are distributed across the market, from category to subcategory level.
For each level, the following information is displayed:
Number of Products → indicates the size of the segment
Growth (3 months) → shows the current development within the segment
Usage:
compare large vs. small segments
identify growing categories and subcategories
better understand market structure
drill down into relevant niches
Note:
Using the time period filter (at the top), you can define the time frame for growth calculations and market changes.
Available options:
3 Months → short-term development
6 Months → mid-term trends
12 Months → long-term market changes
This allows you to analyze whether a segment is growing in the short, mid, or long term.