In this section, you get a detailed overview of how products and brands are distributed across individual e-tailers.
Product Distribution Across E-Tailers
The table shows key metrics for each retailer, helping you understand assortment size and market dynamics.
Displayed Metrics
Products
Total number of listed products per e-tailerNew Listings
Number of newly listed products within the selected time period3M Growth
Growth in product count over the last 3 months (other time periods can be selected)Brands
Number of available brands per retailerNew Brands
Number of newly added brands
With this overview, you can:
compare the assortment size of different retailers
identify which e-tailers are most active in listing new products
analyze where the strongest growth is happening
understand which retailers are onboarding new brands
compare differences between drugstores, pharmacies, and premium retailers
Note:
Using the time period filter (at the top), you can define the time frame for growth calculations and market changes.
New Listings
New Listings refer to products that are already listed on one e-tailer but are newly introduced on another e-tailer (e.g. Douglas or Flaconi).
New Brands
This section provides an overview of brands that are newly listed on the analyzed e-tailers within the selected time period.
AI Analysis
The left section provides an automatically generated summary of key market movements based on your current filters.
It helps answer questions such as:
Which e-tailers are currently driving the most new brands?
Are there concentrations on specific platforms?
What strategic patterns are emerging (e.g. premium vs. mass)?
New Brands on E-Tailers
The table shows new brands in detail and enables structured analysis across multiple dimensions:
E-Tailer → Where is the brand entering the market?
Brand → Which new players are entering the market?
Products → How broadly does the brand launch (few vs. many products)?
Pricing Range → In which price segment is the brand positioned?