The D2C Beauty Intelligence section allows you to analyze D2C brands and track their development based on social media performance and market activity.
The goal is to identify emerging brands early, understand growth drivers, and detect new competitors and trends in the market.
With this feature, you can:
identify fast-growing D2C brands
analyze social media growth (e.g. Instagram, TikTok)
discover new and emerging brands
segment brands by category, country, or tags
monitor competitors outside of traditional retail structures
identify trends early before they reach the mass market
The table provides a structured overview of relevant D2C brands and their performance.
Displayed Metrics
Brand
Name of the brand including category and websiteCountry
Country of originDescription
Short description of the brand and its positioningProducts
Number of products offeredInstagram Followers
Number of followers including growth rate (%) based on the selected time periodTikTok Followers
Number of followers including growthTags
Thematic classification (e.g. Clean Beauty, Vegan, etc.)
Filters
You can flexibly adjust the view to identify relevant brands:
Time Period (e.g. 7 Days)
Defines the time frame for growth calculationCategory (All, Skincare, Makeup, Haircare, Fragrance)
Filters brands by product segmentSearch
Direct search for brandsCountries
Analyze brands by geographic marketsTags
Filter by attributes or positioning (e.g. Clean, Vegan)Sort by Instagram Growth Rate
Available Options:
Sort by Product Count
→ Sorts brands by number of productsSort by Instagram Followers
→ Sorts by absolute reachSort by Instagram Growth Rate
→ Sorts by growth of Instagram followersSort by TikTok Followers
→ Sorts by TikTok reachSort by TikTok Growth Rate
→ Sorts by growth on TikTok
Brands per Page
Controls the number of brands displayed per page