Product Positioning

The Industry Benchmark Analysis section provides an overview of the most common product characteristics within the analyzed market. It is structured across effects, attributes, concerns, active ingredients, certificates, pricing ranges, and product sizes.

All values are based on the currently applied filters and update automatically.

The goal is to identify overarching market trends and enable data-driven product decisions.

This table shows the most commonly promoted product effects (e.g. moisturizing, natural, soothing).

For each effect, the following metrics are displayed:

→ Useful for identifying the most in-demand product benefits and positioning trends in the market.

Note: You can click on any effect to view the corresponding product selection in the product catalog.

This section shows which claims are most commonly used across products (e.g. vegan, paraben free, cruelty free).

For each attribute, the following is displayed:

→ Particularly useful for understanding regulatory, sustainability, and positioning trends.

Note: You can click on any attribute to view the corresponding product selection in the product catalog.

This table highlights the main consumer needs and skin concerns addressed by products (e.g. wrinkles, sensitive skin, skin barrier).

For each concern, you will see:

→ Helps identify which consumer needs are currently driving innovation and product development.

Note: You can click on any concern to view the corresponding product selection in the product catalog.

This table lists the most commonly used active ingredients in the analyzed products (e.g. Sodium Hyaluronate, Panthenol, Niacinamide).

Displayed metrics include:

→ Ideal for identifying evidence-based formulation trends and ingredient preferences.

Note: You can click on any active ingredient to view the corresponding products or directly analyze it within the Ingredients section.

This section provides an overview of products with specific certifications (e.g. NATRUE, PETA, ECOCERT).

For each certificate, the following is shown:

→ Helps track trends related to sustainability, ethics, and quality standards.

Note: You can click on any certificate to view the corresponding product selection in the product catalog.

This section visualizes the price distribution of all products across predefined price ranges (e.g. €5–10, €25–50, €100–200).

Displayed metrics:

→ Provides a quick overview of where the market is concentrated in terms of pricing.

This overview shows the most common product sizes (e.g. 30 ml, 50 ml, 150 ml).

For each size, you will see:

→ Useful for assortment planning, positioning, and packaging decisions.