The Social Trends section analyzes viral beauty topics on TikTok and helps identify emerging trends before they become visible in the broader market.

The goal is to uncover relevant consumer trends, topic movements, and new product opportunities based on real social media data.

With this feature, you can:

At the top of the page, you'll find a quick overview of the most important trend movements within the selected time period.

Shows the trend with the strongest growth.

→ Ideal for identifying emerging topics at an early stage.

Shows the trend experiencing the strongest decline.

→ Helps identify fading hype cycles and decreasing consumer interest.

Shows the topic with the highest number of video views.

→ Indicates maximum reach and audience attention.

Shows the brand that was mentioned most frequently across the analyzed content.

→ Helps identify highly relevant brands within the social media landscape.

The Trend Leaderboard contains the most important TikTok trends within the selected category.

All trends are evaluated and compared using multiple performance metrics.

Name of the analyzed trend or topic.

Examples:

The Trend Strength Score measures the overall strength of a trend on a scale from 0 to 10.

The score combines several factors:

→ A high score indicates a particularly strong and sustainable trend.

Shows the total number of video views generated by this topic over the last 7 days.

→ Measures the current attention and reach of a trend.

Shows how views have changed compared to the previous week.

Positive values:
→ The trend is gaining momentum.

Negative values:
→ Interest in the topic is currently decreasing.

Example:

Shows the number of different products mentioned within content related to this trend.

→ Helps understand how strongly a trend is already connected to specific products.

High values may indicate:

Shows additional topics that frequently appear together with the selected trend in social media content.

Example:

Double Cleansing

Related Topics:

→ Helps identify topic clusters and adjacent trend opportunities.

Limits the analysis to specific beauty categories.

Examples:

Search directly for specific trends or topics.

Examples: